The Artist and the Engineer: Ideal Client

I've been saying all summer that, come August, I would send out mailers and really do the real Professional Freelance Illustrator thing. Which I'm working on. One of the things I decided to do was sit down and write out a Business Plan, just to solidify my goals, ideals, etc. When I came to the "Customer" section, there was a little survey about what to think about when defining your ideal client. This was my actual thought process when filling out the questionnaire.